Adidas asked me to create an animation and artwork for my Instagram page to promote a new boot pack by Adidas; Team Mode boot pack. The pack consists of fresh colour ways for 4 iconic Adidas football silhouettes. My concept for the design focuses on the the 4 new colours and is inspired by old VHS style graphics and effects.
To view the animation please visit my Instagram page : @b.luue_
LATE NIGHT (c)
“Late Night” is a streetwear brand I created as a result of my dissertation. My dissertation looks at how design by its very nature has a homogenising effect which it constantly needs to challenge and defy in order to reinvent itself and that one essential way it can do this is by drawing on and being inspired by the “un-fashionable” or the “un-designed”. By looking closely at the design of the streets, the essay argues that non-designers use signage in the retail sphere to communicate, arguably just as effectively and imaginatively as the heavily branded signage of shops such as Zara etc.
The essay specifically looks at the anonymous graphic design in London’s off licences and how this style of design contributes to a broader discussion on what is design and what is designed.
Creating a clothing brand from this thesis seemed like a natural extension to the project and is a literal example of how we as designers should be more inspired by the design and communication of the people; “anonymous design”.
A new campaign to combat the plague of gum on our streets. The wheat pasted poster campaign encourages people to stop littering by providing a target for them to hit with their gum. So rather than having gum all over the streets, its all in one place on a poster that can be disposed of and replaced.
All sorts of people wear hi-vis jackets: cleaners, cyclists, plumbers, road sweepers and dustmen, so much so that despite, or because of, their prevalence they no longer communicate anything; they have become invisible, silent. The first experiment was therefore designed to try to give a voice and a presence back to hi-vis jackets by manipulating/folding them to create hi-vis letters.
If hi vis jackets have become so saturated they don’t highlight people anymore, what can they be used to highlight instead? what deserves to be made visible? Why in the urban environment do we so rarely see good things highlighted/commemorated? what would they look like? Where would we go to find them?
This is a guide book designed in the style of a tourist guide highlights and preserves the memory of Londoner’s acts of kindness that go unnoticed and forgotten the moment they are over. The map invites tourists to embark on a much more intimate tour through London, visiting places where acts of kindness have taken place between strangers. The tour requires flash photography to reveal the hi-vis Map and markers at each location. The locations and stories across London were based on a survey of twenty people.
A project challenging you to make an aspect of a non creative practitioners work interesting to the public. I chose weather reporters, specifically female ones. I was struck by the dichotomy between how the public see the presenters ie merely as mouthpieces - and usually incompetent ones - and what weather presenters actually do in their professional lives as meteorologists: compiling forecasts from data issued by met office, analysing it, making it intelligible for the general public and recording and prerecording forecasts etc.
Having often considered merging publication with technology I decided to combine green screen technology with a publication. This green book has superimposed images of videoed forecasts on the green paper, hiding the printed data in the book on which the forecast would have been based. The piece is therefore a metaphor for the hidden creativity of the weather presenters while also highlighting the role of the green screen to the public.
What ever happened to the lunch hour? A proposal for a publication about people who do something interesting with their lunch hour. In a culture of high workloads and low job security, many people feel guilty to take their daily lunch breaks. We believe its important that when you do get away from work, you enjoy those 3600 seconds to their fullest. With every issue focusing on a different 60 minute adventure, “The Lunch Box Series” aims to find and learn about those who choose to take that hour for themselves and do something amazing with it.
This debut issue focuses on a group of people who use their hour to play ping pong at “The Crossing” in Kings Cross’ Granary building.
THIS IS YELLOW
This Is Yellow is a project exploring the way we see the colour yellow on screen.
Computer screens consist of tiny red, green and blue (RGB) pixels. When seen from a normal distance, a screen looks white, this is only possible due to an illusion. In our eyes there are 3 types of colour sensitive cells, the cones are red green and blue but can detect a whole range of colours. When you see yellow light, both the red and green cones activate. Your brain knows that this is what represents yellow.
Screens use the way our brains compose colour out of just three colour signals to trick our brains into seeing colours that are not actually there, so when looking at yellow on a screen, you’re not looking at yellow at all, but at green and red.
I designed a series of posters to express my confusion and frustration with this new found knowledge, by trying to recreate the on-screen illusion in print and by replacing famously yellow things (Van Gogh’s Sunflowers) with the colours red and green.
(squint your eyes …. kinda yellow right?)
A proposal for a recycling system consisting of simple shapes and colours which represent the different recycling categories. The campaign is based around printed bin liners which make up the campaign posters and letterbox information booklet. This encourages recycling as the whole campaign is reusable as bin liners.
Today’s current recycling system is dated, messy, confusing and invisible. It does not do enough to persuade people to recycle and it does even less to clarify how to do it. A part of the reason for this is due to the fact that currently there are multiple visual langages for it - different councils make up their own rules and systems and product packaging have different recyling logos on them only adding to the confusion - not to mention the puzzle that is the bin collection system. It is time for a change. It is time to unify the councils and reshape the face of recycling.
COPY + PASTE
Proposal poster designs for Timeout’s guide to 24 hour London.
A selection of my illustrations.
Some photos I have taken.
Interning for Topman. Work includes typography for a mini golf event in the Oxford Street flagship store, proposals for the Christmas packaging of the grooming collection and a design for the cover of a look book.